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Movie Hobo Business Kung-Fu (The Way of the Producer)

Movies As Novels. Yes, Please! by Filmutopia - The Podcast  
(download)

This week's blog also has a little podcast... it's an experiment. Partly to see if I can get the process to work and also to see if anyone gets anything out of it.

One of the things I learned very early on in independent movie making, is I have to be adaptable. This is because regardless of how well I do my fund raising, I'm always going to be presented with problems that can't be fixed, with the amount of money I have available. What this seems to mean is that independent movie makers often learn one of two skill-sets: how to creatively adapt to the circumstances or how to compromise.

When it comes to movie making, my take is that compromise is always a mistake. In fact, I'd go as far as to say, that it's better not to shoot, than to shoot a project you know isn't going to be the movie it should be. That's why adaptability is the most important skill a producer can have. Not only that, the less money I have, the more adaptable I have to be.

Personally, I think adaptability is probably more important than money and the top end of the industry would be in better shape, if people used more of it, instead of spending their way out of problems... but that's a rant for another day.

I learned my attitudes to adaptability through the study of martial arts... in particular a Tai Chi based martial art called Feng Shou. Without getting too Kill Bill about it, what I learned from Chee Soo was that the best way to deal with an on coming force was to get out of its way... and more than that, to give it a little bit of help.

This may not sound like it can be applied to the movie business, but it can. In business terms, what this means is that I won't get my movie made by struggling against the forces at play in the industry... I'll get Smoke made by pointing the business plan in the same direction as the tide... not only that, as the tide changes I need to adapt with it, rather than trying to force my way forwards with the old plan.

This week, I've made a strategic shift to turn Smoke into the tide. Basically, I've started writing a version of Smoke to pitch as a novel.

One of the underlying truths of the industry is that adaptations of existing novels, perform better at the box office and are more likely to get made, than new ideas from spec scripts. A lot of screenwriters, trying to sell speculative screenplays bitch about this issue. It's occurred to me that rather than kicking against that trend, it made perfect business sense to turn Smoke into a novel, as well as screenplay. The argument for doing it is very simple: firstly, it's an opportunity to take my existing product (the script) and open it out to new potential markets. This means that even if the movie never came off, I'd still have an alternative opportunity to earn from the story; secondly, getting the novel published automatically increases the potential audience base for the movie and increases its credibility as a product. It's a win, win situation.. and as Smoke is currently stalled by lack of development money and the endless wait for people to get back to me about stuff, it's also a sensible use of my time. When in doubt, write.

Part of my thinking about reworking Smoke for the book trade, is related to the current push from people like Power to the Pixel and Ted Hope to get independents to think about multi-platform releases as a way of building audiences. However, whilst they seem to be obsessed with digital platforms, I've been looking wider and at more traditional industries... so, I've been asking myself: would my movie make a credible graphic novel? Can I sell it as a comic book series? Is it more literally and therefore more attractive to people who read fiction?

The bottom line with cross platform selling, is that I need to match the alternate products to my movie's potential audience base. With Smoke it was and still is a toss-up between novel and graphic novel... but, as I have the skill to write a novel, unaided, the novel won... for the moment.

I've enjoyed this week's writing, a lot. Writing a novel is a new experience for me, so starting was actually quite a scary experience. When you have skills in one style of writing, they don't automatically translate into a new medium. However, it's coming together really nicely. What's been really interesting for me, has been to see how writing a screenplay in novel form, has forced me to unpack the characters in greater depth than I do for a screenplay. I'm honestly surprised screenwriters don't do it more often.

There's actually a lot more to this idea of going with the flow, rather than kicking against it... especially in terms of the business side of movie production, but maybe that's a discussion for another day.

What I think is important though, is to get over the idea that in the movie business, the movie isn't the product... the story is, the characters are. And, like in any business, there are often multiple ways to bring those characters and this story to an audience... all of which ultimately serve the best interest of the movie.

(as usual I'll be around on Twitter @filmutopia Sunday morning to chat with people about this post and stuff in general)


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Comments (13)

Nov 15, 2009
britmic said...
Interesting to hear you mention those two "dirty" words, namely "franchise" and "marketing". They are essential to understand/exploit whilst growing as a moviemaker, yet too many equate the terms with spambots and snake oil salesman. Big mistake.

Your view on marketing not draining movie production resources also rings true. I have it on good authority that many production budgets - for animations I guarantee you or someone you know will have seen at the cinema - do not include the fees for "above the line" voice talent. Where does their fee come from? Why, the marketing budget of course! Which makes perfect sense, but still when I was told this it was a mini-revelation to me. It would be interesting to know if Kevin Spacey's fee for Moon came out of the production or the marketing budget. For surely, his voice has been a marketing asset.

Nov 15, 2009
david baker said...
As always, :0), agree and disagree with some of your points. As you know, filmmaking is about compromising but the skill is to know when to compromise and when not to compromise.

My original budget for my latest film was $15m. Who is going to give me that with only one small movie under my belt? Nobody! And I dont want to start with that lack of control in the beginning anyway. Want to work my way up.

Like I said before, trying to get a fanbase budget without a fan base is dangerous. Was it best to make it with £100? No! It was best to "adapt" I created a cheaper character talky version, that shows the potential for the $15m. Again, building a fanbase for it. Just like novels do. It will take years, but so do novels. Which will also be a mainstream digital content biz soon

Books obviously serve the same purpose. We know most films have came from novels, comics, video games, so it makes sense to take a novel route. Although I do see that as a long process. Thats what I am trying to do, but instead of books, smaller movies that have the potential to adapt to bigger films, I am also a big believer in transmedia.

The bottom line is, we all know most movies get made because there is already a foundation of a fanbase out there from from these other forms of content. With the budget you are after, I would definately do a book, or write a cheaper movie to make, which can also build a fanbase that will then look to your other work.

The answer is simple. Is it more important to you to make films, or novels? Other content to serve your story? You know it takes incredible passion, drive to make movies, just like it takes the same to want to write novels. Very different process. Equally enjoyable, as I have wrote a novel for a movie because I would not get the film budget.

If you want to be a filmmaker to tell stories, I think its more important to make films with budgets you can get fairly easy at first. Unless the filmmaking process can take a back seat while you get your story out on other platforms.

Anyway, this is not advise to you, pantronise, you already know this, just contributing to your blog for others to see.

cheers

David
PS. Dont think you needed the audio on this one. Straight forward

Nov 15, 2009
Clive said...
The difference between compromise and adaptability, is compromise means accepting a movie that's not as good as it should be. Adaptability is about getting exactly the movie you wanted to make, but using the resources you have. So, an example of adaptability would be finding professionals willing to donate help and resources, rather than defaulting to a DIY solution.
It's all about seeing that there is always more than one potential answer to a particular issue. It's not always a straight choice between doing a movie for $15M and doing it for $1000.

There is a very good, commercial reason for not compromising on a movie... and it's that if you make a movie that looks and feels "cheap" then that sets the value of the movie and also becomes the brand. It's very hard to make the leap from cheap looking movies to professional... in fact, there are more directors out there who came into the industry by making commercials and music videos professionally, than there are indies who break into the mainstream.

The tricky part is to achieve something that looks like it cost multiple millions of dollars, but was achieved with very little cash. Which is where adaptability comes in.

What most movie makers forget is the power of a good script to attract resources, talent and money. If the script is good enough and the project has sufficient commercial viability then it will attract talent and resources. This is the main reason I've spent years telling independents that they should never make one of their own scripts, unless they've had an option offer on it, from an established producer.

I know this is the one area, we'll never agree on... because never accepting any kind of compromise is my core value as a movie maker... it's what I stand for above and beyond anything else... and like everything else, I learned it by making the mistake of compromising on previous projects and seeing what the result of that decision was.

Nov 15, 2009
david baker said...
As always, agree and disagree!

I made a movie that really is only about guys talking in a room before an attack. Geting to know them, hanging out with them. Which forces you to write like a stage writer, forces good dialouge writing. So in essence, if you need millions to make that, you are a bad filmmaker. Its not an action movie. Its a story purely about these men, rather like Res Dogs is not about the heist. But about males.

Now if I remade it with a budget. The story goes to another level. Still has the same spirit of a young gamer finding out about the REAL guys in front of a gun, but this time its a "rollercoaster" of action too. As he goes on that "Action" journey.

This remake has become a reality in the last six months because people also invest in people that MOVE, have passion, a vision to adapt from creative personal work, to commercial rollercoaster type scripts too. As I said before, many top filmmkakers from Nolan, Jackson, Rodriguez, Aronofsky, Smith, all started with "cheap" movies, but that does not make them "cheap" filmmakers.

As for the power of a good script! If you don't have that, well its obvious you dont have ANYTHING regardless of what you have budget wise. Also, does having a good script means you wil have a career? Nope!! I know a lot of people with great scripts, but they have been in development their whole lives, like I was too for a few years. I move, doors open!

Also, will a great script secure a career for them if it gets made? It should but thats not the case anymore. You know if it does not bring in the numbers today, then distributors dont care. Its a biz now. Thats why all these new areas are so so important.

Anyway, as usual, we agree to disagree. My route is working for me personally, and if yours is working for you, good. But want I dont like is downing people going out there to kick start a career with nothing, as that is the way most careers were built, Who is going to take a chance on your if you are not willing to take a chance on yourself by using your own money.

Not all "cheap" movies are BAD movies, as not all Budget movies are good. Dont make it so black and white! Thats not the way new talent emerged!

cheers

David

Nov 15, 2009
momentsoffilm said...
"When you have skills in one style of writing, they don't automatically translate into a new medium."

I'm glad you said that. I spent a year of my life finding out the hard way that while screenwriting comes easilly and instinctively to me, I suck at writing in other formats. That was a really hard lesson for me to learn after investing a portion of my life into that area. But I'm glad I did because it made me learn where my strong points are.

Compromise, adaptability.. I think what everyone really intends by those terms is to play to their individual strengths through communication in whatever forms that are accessible and whatever mediums we feel we can most effectively express ourselves through without losing focus on what we set out to achieve or setting our sights lower than they ought to be.

Nov 15, 2009
I’ve just got to add my tragic story in here...I’ve just got to.

I made four silent black and white documentaries on a Nikon Coolpix...the footage is all in 640x480 30fps...the documentaries are probably the best things I have ever made...but it DESTROYS me that they were not shot on 35mm...I’m very, very upset by it.

They were all very serendipitous...but It’s a extremely strange situation and the only thing that keeps me sane is that they exist as appossed to not existing at all.

Nov 15, 2009
Clive said...
I honestly don't understand why people think I'm saying "micro-budget movies are bad" when I write something simple like "adaptability is more important than budget."

I've never said micro-budget movies are bad. In fact, for about six years I ran one of the most successful online magazines, specifically about micro-budget movie making. The reason I stopped running that magazine is precisely because it was starting to get in the way of my career development. I was starting to get know on the festival circuit as "That no budget guy." A reputation which in the end lead directly to the loss of production finance on a $3M movie project. (Like I say all the time, everything I write comes from personal experience)

All I've ever said is that the script should dictate the budget, not the other way round.

A movie like Primer is a perfect example of adaptability and micro-budgets. A budget of $7,000, shot on 35mm, went on to do very well at Sundance and is a very well crafted movie... which was not compromised in any single way, but instead played to the creator's strengths and resources.

Two of my best friends, The Burahov Brothers have produced about five or six feature films on 8mm... beautiful, micro-budget movies, that are always well received in European festivals.

It's OK to bang off a list of American directors who have made micro-budget movies and then launched mainstream careers... but the thing that's common to all of them is that they ALL shot those movies on film. Not digitally.

They also didn't self distribute to build a fan base.

Now, ironically, I'm also not saying that people should shoot on film, or that they shouldn't self distribute. I'm just saying that if we use that list of directors as evidence, all it proves is that the route to success is to shoot low budget on film and then find a professional distributor.

But here's the thing... the whole point of being independent is that you don't have to conform to a particular business model. It's perfectly OK to find one that works for you. A model that suits your particular vision, resources and skills.

What I think has always pissed me off about the independent scene is there is always real hostility towards anyone who steps away from the DIY model of production. I don't know why that should be... maybe it's about getting too uppity. It genuinely saddens me that the freedom to develop a unique approach to production and a unique marketing strategy is seen as counter-productive by large sections of the community, who seem to value a single vision future for independent movie making.

Nov 15, 2009
Brian said...
I've been told several times my first novel reads like it wants to be a screenplay, which is funny, because I wrote it for the exact reasons you state in this post.

I think Goldman's famous statement says it best, as always.

Nov 15, 2009
omewan said...
Loved the audio!

And you are right, there is a point where the project suffers because it is not adaptability, it has become compromise, required to make it. In the end I believe that whatever tells the story you need to tell, best, without diluting or changing the message.

Nov 15, 2009
david baker said...
Clive,

Its not this post specifically, its the general tone of all your posts, and
podcast that subtlely and not so subtle disses people with no budgets. And the diy route.

I agree with you its the script that should dictate the budget, I had scripts that were budget scripts, and I stuck to my principles that "I can't make no budget movies" and paid a high price for it. People told me rightfully, "Who the hell are you?" Where is your fanbase that justifies that level of budget mate? I was Dreaming! Now I am in the REAL world! Ironic you have to be ultra real to create fantasy!

So, I also wrote no budget films. Films that don't need stars, HD, best ligthing, composers etc. Like you point out! Also lets just think about this intelligently. The more money you need at the start, the more the executive suits will be all over it like a rash and control you. Who is going to give a filmmaker millions and let you control your film with no solid track record! If you think that happens in this biz, its so naive! Who gets that?

SOME top directors get that. Why? They have made tiny budget flicks, and each step of the way retained control to show they have a vision. To the point they then get control. Nobody bothers Rodriguez because
he started with that ethos from day one. So thats really why I totally disagree with the way you are going about things, and pumping that out to filmmnakers. I could not care less about your route, but I do have an opinion about it when you blog it.

Even the "The Wrestler" had a smaller budget than you after from a director that is well known an d respected. And countless other films like "Moon"

As for all those famous directors who made no budget movies on "film". Thats because they did not have digital availble to them. Most of them said today they would shoot on digital if they were starting out. Rodriguez said he would shoot El Mariachi for $70 today.From a guy that has a studio now, and easily gets his budgets.

If you are a script man, you should know film or no film, does not mean shit! As for self distribution, Its simply a no brainer to me. I make films to get seen by audiences, and the industry for budgets. I am not anti industry. If Paramount gives me £30m, cool, they own it, distribute, I get a pay cheque, but I also get access to a huge audience that I then also cultivate for my self owned smaller projects. Thats my future goal.

And beleive me, the way we are going, if you dont have that connection to the audiencre direct, its scary and stupid to solely rely on the industry. I dont like being totally controlled! I would rather have the freedom of a painter for the smaller films.

Theres no hostility mate, but if you pump out beliefs that I fundimentally thing are extreme, and take a poke at this diy scene, cool, I love debate, but expect it back too. You have a go at others blogs too. Which is great! I dont like it all nicey nicey on here. I like constructive opinions, its what will help us all. So dont take any of this personal.

ON a whole. How does anybody know the "Right route" NOBODY does. But I think if we use our brains we can see the routes that are not working anymore. Films will not be worth shit very soon. Its the spin off revenue routes that will be the key.

On a whole, if we really want to give out advise in our humble opinions,
if we really want to help totally green newcomers, then why dont we document our journeys to see what is wrong and right. Warts and all! Mistakes, ups, downs, failures, successes. Thats what we should be doing to our community, not "saying" this is right or wrong, actions speak louder than words

And its not even about whos right or wrong! Thats a very British thing. Precisley why we dont have an industry as we all like "Winning"
awards, instead of making great audience movies.Its like the f*ucking Olympics in the UK! We love accolades, pats on the back!

Anyway, I am going to document my route, you do yours, and maybe all us filmmakers can get someting from each other. There is no right or wrong too, as the ones who will be successful creatively or commercial will
also be because they just work harder! Have a passion beyond human! Not because they solely have GREAT scripts!

I like your posts, nobody is having a go at you, but when I disagree I articulate why!

Cheers

David

Nov 15, 2009
Clive said...
David, you are comparing apples with oranges.

You say you wrote scripts that needed budgets... and that you were told you didn't have the reputation in order to get those budgets.
That isn't that surprising, if your intention was to build a career as a director... which, after all, is what you are trying to do.

I have no interest in developing a career as a director... I am interested in developing a career as a writer and as a producer.

Had you read back to the start of my story, you would realise that I have an attached name director on my project... and I also have an attached name actor in the lead role. I'm not expecting to build a multi-million dollar budget based on my reputation, that would be impossible. My route is very different.

Now, as this project develops there is a very good chance that I'll have to take a step back as producer and let someone with more clout take over the project. I understand that. I also don't see the loss of control as a negative, because my obsession isn't about control...

The problem is fella... you can't understand what I'm doing, because you think of making movies in terms of directors... which is why all of your examples are all based on the careers of directors.

I'm not interested in directors or directing... so your game plan doesn't apply.

Nov 15, 2009
david baker said...
I know what you are trying to do, fella! I have listened to you. But Its your opinions over the last months about filmmakers, diy in general I was really bringing up! Ok, maybe I should have commented on the specific posts at the time, twitter messages. I will in future. And I might even 100% agree with your points in other posts. Not here to have a go at you! Better things to do.

Like yourself, I have made MANY mistakes in the past. Anyway, as I said, like your twitter and blogs posts. Its a bloody daft career anyway, so it does not deserve all this time on posts back and forth. Life is way too short as you know. You have your way, I have mine. Cool

But like yourself, I will always be very opinionated about this business, as it really operates pretty badly in every sector. The indie and Mainstream. Anyway, I must find your blog interesting if I am here. Opens debate, But in future, I will stick to the script of the specific post! Fair enough!

Enjoy the rest of your sunday

David

Nov 15, 2009
Clive said...
Thanks to everyone who has taken the time to read and get involved today.

I feel I must apologise, because I've focussed on one aspect of the debate and ignored the many lovely and very positive comments.

The irony that I was not able to apply my own principles and step out of the way of conflict, has not been lost on me. Chee Shou must be laughing his ass off in heaven...

I promise in future that I'll do better and say less.

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